Talent Acquisition Is More Than Hiring. Let's Look at the Bigger Picture.
Finding talent is just the beginning. I help organizations attract, engage, and retain the right people.
Talent Acquisition Through a Different Lens.
There's a reason I approach talent acquisition a little differently.
My career didn't begin in a traditional human resources department. It began in the recruitment advertising agency industry, where understanding an audience, developing compelling messages, choosing the right media, and delivering measurable results were essential parts of the business.
Since 1990, I've watched recruitment evolve from newspaper classifieds and traditional advertising to online job boards, digital recruitment marketing, social media, sophisticated technology, and artificial intelligence.
The tools have changed dramatically.
But the importance of understanding people hasn't.
That advertising background taught me to look beyond job descriptions and vacancies. I learned to ask who an organization is trying to reach, what influences those individuals, how employers communicate their value, and why some strategies succeed while others fall short.
Today, I apply that perspective to the entire talent acquisition lifecycle.
Sometimes the best solution to a hiring problem begins by looking at something other than hiring.
WHAT I CAN HELP YOU ACCOMPLISH
Workforce Research & Planning
Talent Acquisition Strategy & Optimization
Workforce Research & Planning
Understand talent availability, anticipate workforce needs, evaluate labor market conditions, and make more informed decisions about recruiting and business growth.
Employer Branding
Talent Acquisition Strategy & Optimization
Workforce Research & Planning
Identify what makes your organization a compelling employer, develop messages that resonate with relevant candidate audiences, and improve the strategies used to reach them.
Talent Acquisition Strategy & Optimization
Talent Acquisition Strategy & Optimization
Talent Acquisition Strategy & Optimization
Evaluate sourcing, hiring workflows, selection practices, candidate experiences, recruitment technology, and opportunities for greater consistency and effectiveness.
Employee Engagement & Retention
Recruitment Advertising & Media Placement
Talent Acquisition Strategy & Optimization
Strengthen onboarding, develop employee referral programs, create meaningful feedback opportunities, and examine the factors that influence engagement and turnover.
Recruitment Advertising & Media Placement
Recruitment Advertising & Media Placement
Recruitment Advertising & Media Placement
Need help placing recruitment advertising? I can handle that, too.
From job boards and online advertising to trade publications and other appropriate media outlets, I can coordinate media placements without requiring a larger consulting engagement.
WHO I WORK WITH
Different Organizations. Different Challenges. One Common Goal.
Sometimes you're building a talent acquisition function from the ground up. Sometimes you're trying to improve one that's been in place for years. And sometimes you simply need an experienced outside perspective.
I work with organizations and leaders who understand that successful talent acquisition requires more than posting jobs and filling vacancies.
Business Owners & Growing Companies
When your business is expanding, the decisions you make about workforce planning, recruiting resources, and employee experience can have a lasting impact.
I help business owners think strategically about those decisions before challenges become more difficult—and more expensive—to address.
Human Resources Leaders
HR professionals often manage a broad range of responsibilities while navigating workforce challenges that require specialized research or strategic attention.
I provide an outside perspective on recruitment marketing, talent acquisition processes, employee programs, engagement, and retention.
Talent Acquisition Executives
Whether you're reevaluating recruitment strategy, exploring technology, measuring advertising effectiveness, or working to improve your entire talent function, I bring an advertising-driven perspective and decades of industry experience.
Organizations Navigating Change
Expansion, restructuring, changing labor markets, new technology, and employee turnover can all create uncertainty.
I help organizations examine their options, identify priorities, and develop more informed strategies.
Different starting points. Different priorities. The same opportunity to find a better direction.
WHY STORMS CONSULTING
Experience Matters. Perspective Makes the Difference.
Throughout my career, I've had the opportunity to work for two of the nation's leading recruitment advertising agencies, gaining firsthand experience in an industry that has undergone extraordinary transformation.
I've worked with organizations across a wide range of industries, business models, and hiring environments, helping them address challenges involving recruitment advertising, employer branding, media strategy, talent acquisition technology, and workforce planning.
That experience gave me something I consider invaluable: the ability to approach talent acquisition from both an advertising and a business perspective.
I understand the importance of research, audience identification, creative messaging, media selection, and measurable results.
More importantly, I understand how those elements connect to the broader talent acquisition process.
Over the years, I've learned that the most effective strategies don't begin with assumptions.
They begin with asking better questions, understanding the audience, and examining how all the pieces fit together.
That combination of advertising agency experience, strategic thinking, and practical problem-solving is what I bring to every Storms Consulting engagement.
And when you work with Storms Consulting, you work directly with me.
THE TALENT AUDIT
Sometimes You Need a Clearer View Before Choosing a Direction.
When you're deeply involved in the daily demands of talent acquisition, it can be difficult to see how all the pieces are working together.
One department may be struggling to attract qualified candidates. Another may be experiencing high turnover. Recruitment advertising costs may be increasing, while hiring managers question the effectiveness of the selection process.
Are these separate problems—or symptoms of something larger?
The Storms Consulting Talent Audit provides a structured evaluation of your talent acquisition function using the eight points of The Compass.
I examine the relevant strategies, processes, communications, technology, and employee lifecycle practices to identify strengths, uncover gaps, and develop practical recommendations.
The objective isn't simply to produce a report.
It's to help you understand what's happening, why it matters, and where your organization should focus its attention.
A Clearer Picture. A More Informed Direction.
The Talent Audit can provide:
- An objective evaluation of current practices.
- Identification of strengths and improvement opportunities.
- Insight into challenges that may be connected.
- Prioritized recommendations.
- A practical direction for moving forward.
The findings are yours to use with your own team, or we can discuss additional support if it would be valuable.
Ready to Find a Better Direction?
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Whether you're looking to strengthen your employer brand, improve your talent acquisition processes, better understand your workforce, or develop programs that help employees stay and thrive, I'd welcome the opportunity to talk.
You may already know exactly what needs attention.
Or you may be facing several different challenges and wondering where to begin.
Either way, you don't need to have all the answers before reaching out.
Sometimes the most valuable first step is simply looking at the situation from a different perspective.